Project overview
Tamilaga Vettri Kazhagam (TVK), the political party founded by actor Vijay, ran video-led paid social campaigns across Tamil Nadu. The work covered paid media execution and online reputation campaign work around TVK and Actor Vijay.
The documented evidence is a Meta Ads snapshot from April 2025: 44 video boost campaigns delivering more than 5.8 crore impressions and reaching over 1.3 crore accounts, on an approximate spend of ₹4.3 lakh.
The challenge
A personality-led political movement lives and dies on video: the content has to travel far, fast, and to the right audiences across an entire state.
Cost efficiency matters as much as reach. Video campaigns can burn budget quickly if placements, audiences and creatives are not managed tightly.
Strategic approach
Run video-led paid social with a large portfolio of boost campaigns rather than a few large ones, so spend can shift toward whatever is working.
Keep cost per video view extremely low through audience and placement discipline — the April 2025 snapshot shows cost per ThruPlay as low as ₹0.03.
Support the paid work with online reputation campaign activity around the party and its leader.
Role and responsibilities
- Video-led paid social campaigns for Tamilaga Vettri Kazhagam.
- Online reputation campaign work around TVK and Actor Vijay.
Results and business impact
Meta Ads snapshot · April 2025. Profile follower counts visible in the evidence screenshots are not campaign growth results, and no quantified reputation outcome is claimed.
Campaign evidence
Key learnings
- Many small video campaigns, actively managed, outperform a few large ones for state-wide political reach.
- Sub-₹0.05 video views are achievable on Meta in India with disciplined placement and audience management.
- In political work, evidence discipline matters: report what the data shows, and label everything else clearly.